Customer Relationship Management

Highlights: Online visibility in the contact center has many benefits: Higher customer satisfaction and retention, lower customer churn, higher first-call resolution rates, and lower costs. W...

Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...

Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...

Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sin...

With the introduction of enhanced Customer Relationship Management (CRM), businesses can finally make consumers the king. CRM is the engine that drives customer trust and helps build strong custome...

CRM, we all know what CRM stands for. Customer relationship management, but do we know what customer relationship management actually means for a business? And why is it so essential to have a decent ...

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

Customer undeniably is the fuel that keeps a business running, and the team of happy customers is the one that builds the foundation for success. But how do you, as a business, make sure that your cus...

Customer experience has been suffering big time during the coronavirus pandemic. Businesses have started realizing the gap, which might even elongate once the lockdown ends. So, they need to focus on ...

Ideal and applicable to all business scenarios—when businesses get to know the customers, it becomes easier to understand what they need to grow. If you rewind 15 years, you would remember the main ...