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digital marketing strategies
A Thorough Guide to Conversational Marketing
Insights Desk
Jan 15, 2024
Highlights: In contrast to traditional methods centered on rapid sales, conversational marketing puts the customer first. Conversational AI, such as chatbots or email responses, aids in catego...
The Dynamics of Digital Transformation in Retail
Insights Desk
Dec 22, 2023
Highlights: Technologies like big data, smart algorithms, analytics, mobile apps, location-based services, the Internet of Things, and blockchain contribute significantly to transforming various ...
B2B Content Syndication Marketing: Strategies for Modern Marketing
Insights Desk
Dec 07, 2023
Highlights: Integrating intent data signals like search data, firmographic data, engagement data, and technographic data refine your target audience. For a paid syndication endeavor, meticulou...
Innovative B2B Marketing Strategies: Moving Beyond Conventional Approaches
Insights Desk
May 20, 2023
Highlights: B2B marketing frequently uses targeted campaigns that focus on specific markets, industries, or internal decision-makers Other businesses or organizations are typically the primary...
Boosting ROI with Effective B2B Marketing Attribution
Insights Desk
May 13, 2023
Highlights: With the help of B2B marketing attribution, you can track the channel’s performance and understand what actually drives the business. Attribution recognizes the messages and chan...
Promising Content Marketing Trends for 2023
Insights Desk
May 08, 2023
Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...
Top Reasons to Consider Marketing Automation
Insights Desk
Nov 02, 2022
Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...
The Digital Marketer’s Guide to Contextual Insights and Trends
Insights Desk
Aug 22, 2022
Highlights: The increasing agency and brand budgets call for actionable insights and customized technology to drive strategic planning. Contextual intelligence examines every possible page in...
Hallaron Leverages Digital Ad Platforms to Keep Local Political Campaigns Up to Date
Insights Desk
Apr 01, 2022
Highlight: Hallaron started utilizing enhanced digital platforms to deliver commercials among local counties, including precise targeting capabilities. Hallaron, a full-service advertising and bra...
IDC Analyst Connection: Building a Better Future for Manufacturing Through Marketing Automation
Research Desk
Jul 01, 2021
As customer expectations evolve and digital marketing becomes the status quo, manufacturing organizations are having to reprioritize their digital innovation strategies. In the IDC Analyst Connecti...
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