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marketing and communication strategies
Promising Content Marketing Trends for 2023
Insights Desk
May 08, 2023
Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...
Top Reasons to Consider Marketing Automation
Insights Desk
Nov 02, 2022
Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...
Automate Healthcare Marketing: Right Message, Right Customer, Right Time
Research Desk
Jul 01, 2021
Every business strives for efficiency, but in the healthcare sector, there is a prevalent need for efficient customer communication that is also quick, transparent, and personal. This is where a ma...
Complete Guide to Crisis Communications
Research Desk
Dec 16, 2020
Today's world is markedly different than just 10 years ago. Hyper-connected digitally-enabled consumers can communicate with each other primarily via smartphones, share a variety of content online and...
Coronavirus Crisis and the Social Media Strategy
Insights Desk
Nov 21, 2020
I was surprised to see the Dalgona coffee challenge overshadow the publicity of the deadly coronavirus. It was quite fascinating to see some or the other contact on Facebook, Instagram, and WhatsApp s...
Sales and Marketing Alignment Leads to Increase in Marketing Technology
Insights Desk
Oct 26, 2020
The main reason behind any business failure is its misalignment system to develop a successful sales strategy. Making a marriage successful requires balanced support from both the partners to build a ...
Email Marketing Tips No Email Marketer Should Miss
Insights Desk
Sep 17, 2020
You’ve got mail! Most often, when we talk or debate about email marketing, we come across very mundane and repetitive information that describes email marketing as one of the underutilized or lef...
Sales Enablement – Key to the Lock of Marketing
Insights Desk
Aug 30, 2020
Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...
TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI
Insights Desk
Aug 18, 2020
TigerGraph, a provider of a graph database platform for enterprise applications, announced that it has been chosen by Myntelligence to advance power analytics within the Myntelligence Media Automation...
4 Best Practices Fueling Brand to Demand in B2B
Research Desk
Aug 18, 2020
While brand efforts and demand efforts are often handled by separate internal teams that operate in silos within any given business-to-business company, they are interconnected in the customer’s exp...
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