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All that you need to know about MarTech
Insights Desk
Mar 02, 2020
Introduction It is time to break down stereotypes associated with the term MarTech. Often described as the blend of marketing and technology, we need to know, there is a lot more to the concept....
Martech: Attraqt will buy the French Early Birds for 16M €
Insights Desk
May 23, 2019
The merger of Attraqt's FredHopper search and merchandising platform with Early Birds' personalization solution may be the beginning of a consolidation phase for French and European martech start-ups....
The Definitive Guide to Digital Advertising
Research Desk
May 14, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digita...
Marketing Departments Face The Challenge Of MarTech
Insights Desk
Mar 14, 2019
The adoption of marketing technologies by companies requires overcoming many challenges, such as defining a framework for collecting and using the data. A necessary passage both technologies are ...
FreeAgent Releases New Customer Relationship Management (Crm) Software
Insights Desk
Dec 28, 2018
FreeAgent CRM a pioneer in developing Customer Relationship Management (CRM) Solutions for the Small enterprises to fulfill their requirements, recently announced the release of Aspen. Smaller enterpr...
IDENTITY DATA CAN BE A NEXT WAVE FOR DIGITAL MARKETING
Insights Desk
Dec 05, 2018
Google has become dominant in the market of search engine and Facebook has built a massive influential platform over the social. This has given these two platforms an edge over the other platforms wit...
How Customer Relationship Management (CRM) Evolved Over The Years?
Insights Desk
Dec 05, 2018
The primary goal for any organization is to establish a relationship with the customers. The relationship is based on the mutual understanding of assisting each other goals. Though in modern times thi...
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