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Elon Musk to Replace Twitter’s Iconic Blue Bird Logo with the New X Logo
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Whitepapers
a digital customer experience awakening
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Jul 05, 2021
The current COVID-19 crisis has placed an urgent requirement on businesses to keep pace with shifting customer behaviors and expectations. To win in this new environment, enterprises must ensure that ...
Read more
manufacturers focus on a digital-first future — see what’s on the way.
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Jul 05, 2021
In just six months, the manufacturing sector experienced more disruption than in the previous decade. While years of preparedness offset the pandemic’s worst economic effects, many companies recogni...
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the customer value of marketing automation
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Jul 01, 2021
If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid�...
Read more
idc analyst connection: building a better future for manufacturing through marketing autom...
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Jul 01, 2021
As customer expectations evolve and digital marketing becomes the status quo, manufacturing organizations are having to reprioritize their digital innovation strategies. In the IDC Analyst Connecti...
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automate healthcare marketing: right message, right customer, right time
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Jul 01, 2021
Every business strives for efficiency, but in the healthcare sector, there is a prevalent need for efficient customer communication that is also quick, transparent, and personal. This is where a ma...
Read more
do better with behavioral targeting
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Jul 01, 2021
Your business needs behavioral targeting — here’s why. Create closer customer connections with behavioral data. Seventy percent of consumers look for brands to automatically adjust content a...
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the road to cmo
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Apr 24, 2021
The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing. The CMO: Then ...
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how cmos are proving the roi of marketing automation
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Apr 24, 2021
Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...
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cmos guide to b2b marketing attribution
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Apr 24, 2021
The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...
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bulk up your business case for marketing automation
Sponsored by:
Adobe
Published By:
Research Desk
Released:
Apr 24, 2021
The benefits of marketing automation have only increased. Innovative, digitally-savvy leaders know that marketing automation makes it possible for businesses to scale their best marketing practices. A...
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