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B2B
B2B Whitepapers
the 7-step guide to sales acceleration for b2b marketers
Sponsored by:
Rapid7
Published By: Research Desk
Released: Aug 04, 2022
It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times...
Read more
inflation: pre- and post- pandemic a manufacturing and distribution pricing manager’s ...
Sponsored by:
Vendavo
Published By: Research Desk
Released: Jul 14, 2022
In this expert guide, we will examine how the arrival of new inflationary pressures have created new hurdles for pricing managers at companies faced with preserving margins during volatile times. We...
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successfully selling the value of a b2b digital transformation
Sponsored by:
Adobe
Published By: Research Desk
Released: Jul 12, 2021
About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides...
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cmos guide to b2b marketing attribution
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...
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empower sales with end-to-end digital workflows to increase win rates and retention
Sponsored by:
Adobe
Published By: Research Desk
Released: Jun 30, 2020
Business-to-business buyer journeys can be complex, demanding digital strategies similar to busines-to-consumer approaches in order to help sales organizations execute in the digital era. Customers wi...
Read more
7 inspiring b2b campaigns
Sponsored by:
Salesforce-Pardot
Published By: Research Desk
Released: Apr 17, 2020
In uncertain times, maintaining strong B2B relationships can be a real trick. The voice of your marketing needs innovation, flexibility, and understanding. From microsites to podcasts to webinars, the...
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account-based marketing handbook
Sponsored by:
Oracle
Published By: Research Desk
Released: Nov 19, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marke...
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dnb smarter b2b prospecting: how to prioritize and engage your best sales leads
Sponsored by:
DNB
Published By: Research Desk
Released: May 15, 2019
The old phrase knowledge is power has never been more accurate – especially in the competitive world of selling. In today’s world, a salesperson has access to far more information than ever before...
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b2b embraces its omnichannel commerce future
Sponsored by:
Salesforce & CloudCraze
Published By: Research Desk
Released: Jan 03, 2019
The new Forrester study reveals that 69% of B2B sellers say their ideal ecommerce solution uses a SaaS approach. Learn how 315 global ecommerce leaders are meeting their customers across all touchpoin...
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