Machine Learning

Highlights: Predictive market basket analysis examines items purchased in sequence to evaluate cross-selling opportunities. Market basket analysis provides valuable insights into customer beha...

Highlights: Meeting customer expectations today requires offering support on their terms through multichannel communication. Loyal customers are the backbone of any business, and keeping them ...

Highlights: Ad management software includes tools for designing ads, options for targeting and segmenting audiences, control of budgets and bids, as well as analytic and reporting capabilities. ...

Highlights: Zensar acquires M3bi, a US-based digital engineering firm The transaction is made in parts As per the company, the acquisition will be paid off from the internal accruals The...

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

SEMrush recently announced the launch of Traffic Jet, a new tool for the digital marketing toolkit. Designed to offer significant advantages to small and medium scale businesses, the new tool is aimed...

Marketing has evolved to become a much more complex theory that needs to be implemented and performed. Modern-day Marketing is considered as a combination of strategy and technology. Marketing as a so...