Marketing automation

Highlights: B2B marketing frequently uses targeted campaigns that focus on specific markets, industries, or internal decision-makers Other businesses or organizations are typically the primary...

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

Vested acquires Red Lab Technologies Vested, a top-notch global unified financial services communications company, announced the acquisition of Red Lab Technologies, a web design, development, and di...

Highlights Twilio Engage has been built on Segment, a next-generation customer data management platform. The new omni-channel marketing tool will help marketers deliver campaigns across multip...

Perkuto, the top-rated Marketo operations agency, announced its SCORE Architecture, which comprises pre-tested marketing operations acceleration programs. The modern SCORE Architecture, capitalizing...

At Arizent’s 2020 Digital Mortgage Conference, held on September 14-17, 2020, Top of Mind Networks (Top of Mind), a specialist in customer relationship management (CRM) and marketing automation soft...

Intercom, the Conversational Relationship Platform helping businesses build better customer relationships, has announced that it has been conferred the “Conversational Marketing Innovation” award ...

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

Dentsu Aegis Network announced the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the B2B sector. The acquisition is set to pave t...

The core fundamental behind every successful business is the right kind of marketing efforts. Since the world is moving ahead at a rapid speed, the only constant when it comes to business success is a...