Sales and Marketing

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

The main reason behind any business failure is its misalignment system to develop a successful sales strategy. Making a marriage successful requires balanced support from both the partners to build a ...

Intercom, the Conversational Relationship Platform helping businesses build better customer relationships, has announced that it has been conferred the “Conversational Marketing Innovation” award ...

Rephrase.ai, a synthetic media production platform, raised USD 1.5 million in seed funding, led by LightSpeed Ventures and AV8 Ventures. Rephrase.ai, born out of Techstars 2019, intends to use the c...

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

Outbreak of the deadly Coronavirus is taking a toll on the world economy. The pandemic that has managed to cause disruption in over 100 nations worldwide is still active and leaves us clueless about w...

The Chicago-based company ActiveCampaign announced raising a Series B funding worth $100 million. The company said that the funding would be utilized toward building new technology and expanding inter...

Marketing departments are one of the most overworked teams in many organizations. With a variety of channels to cover for each stage, managing different campaigns, and creating content for them regula...