|This strategy guide will help you earn loyalty and increase CLV through customer journey mapping. Many organizations think of their customer journeys as a collection of brand “touchpoints.” But, to earn loyalty and increase customer lifetime value, it’s important to build those journeys with the customer perspective in mind.
So ask yourself: do you have the insights you need to see your customer journey through customers’ eyes?
This customer journey strategy guide will help you transform your CX by tracking the emotional journey customers take across your organization. You’ll learn how to:
Analyze customer behaviors to discover what makes them happy
Uncover key drivers of customer engagement Decode and improve your own customer journey