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Unlock Omni-Channel User Experiences with Unified Customer Identity

Unlock Omni-Channel User Experiences with Unified Customer Identity

Okta
Published by: Research Desk Released: Apr 22, 2020

In the current era of instant consumer gratification, business-to-consumer (B2C) brands are jostling to deliver top-notch customer experiences that span online, offline, social media, the Internet of Things (IoT), and even virtual reality (VR) interactions. In order to not just survive, but thrive in this channel-rich environment, retail, banking, hospitality, healthcare, insurance, government, and other B2C organizations are looking for ways to increase customer engagement, satisfaction, and brand loyalty. Learn more about how customer identity can help dev teams and architects navigate significant technical complexity to connect experiences across channels.