Social Media Marketing Whitepapers

Consumers everywhere are becoming more demanding. As we spend more and more time online at home, at work, and on the move—swiping through mobile apps throughout the day, using social media, shopping...

In this expert guide, we will examine how the arrival of new inflationary pressures have created new hurdles for pricing managers at companies faced with preserving margins during volatile times. We...

Companies are waking up to the opportunity to appeal to a growing customer base with new preferences around social impact. But, often don’t know where to start. This opportunity to increase focus...

Your organization is likely also developing a return-to-office plan or at least considering a partial return to the office. If you’re involved in this project, you know exactly how complex it can be...

Competition has never been higher in manufacturing; more companies are competing for the same customer base, which makes differentiation a challenge. Personalization/customization of products and serv...

Gaining the attention and earning the trust of audiences has always been rocky for marketers, but nowadays, it’s a massive uphill battle. In our ebook, Crowdsourcing Customers: Using Social Validati...

Learn about the benefits of aligning teams, goals, and content across paid and organic social media efforts to drive better results for your business. The importance of unifying paid and organic so...

Last year, we brought back the Smart Social Series to discover how events like COVID-19, #BlackLivesMatter protests, and a global recession impacted the social media landscape. Now, we're back with an...

Last year, we brought back the Smart Social Series to discover how events like COVID-19, #BlackLivesMatter protests, and a global recession impacted the social media landscape. Now, we're back with an...

In today’s privacy-first environment, publishers are struggling to understand their audience's full behavior along the path to purchase. And brands are up against the challenge of running omnichanne...