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The Power of Digital Transformation in Enhancing CX
Insights Desk
May 02, 2023
Highlights: The effects of digital transformation on customer experience are far-reaching and manifest in numerous ways. Companies that successfully undergo digital transformation can gain a c...
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Top Reasons to Consider Marketing Automation
Insights Desk
Nov 02, 2022
Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...
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Harness the Power of Multichannel Customer Experience-II
Insights Desk
Sep 21, 2022
Highlights: Online visibility in the contact center has many benefits: Higher customer satisfaction and retention, lower customer churn, higher first-call resolution rates, and lower costs. W...
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Bridge the Multichannel Customer Experience Gap
Insights Desk
Sep 19, 2022
Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...
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Zero-Party Data a New Way of Marketing – Higher Customer Experience
Insights Desk
Aug 18, 2022
Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...
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Embrace a CRM Strategy Grow Your Businesses
Insights Desk
Mar 25, 2022
Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sin...
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CRM Strategy, the Lifeline for Businesses
Insights Desk
Feb 21, 2022
With the introduction of enhanced Customer Relationship Management (CRM), businesses can finally make consumers the king. CRM is the engine that drives customer trust and helps build strong custome...
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Create and Enhance Marketing Practices for SaaS Products and Businesse...
Insights Desk
Feb 17, 2022
Marketing is a challenging job, especially when it comes to marketing a SaaS product. What’s sure is that there is no specific formula or algorithm that can fit into every situation. The marketing s...
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Why Successful CRM Implementation is No Rocket Science?
Insights Desk
Apr 05, 2021
CRM, we all know what CRM stands for. Customer relationship management, but do we know what customer relationship management actually means for a business? And why is it so essential to have a decent ...
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How are Sales Performance and Customer Experience Directly Proportiona...
Insights Desk
Jan 05, 2021
Selling is an art. Selling is a technique. Selling is science. Selling is a talent. Then what is sales enablement? As explained by HubSpot, “Sales enablement is the iterative process of provid...
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