Accenture has acquired Superdigital, a U.S.-based social and influencer agency, to strengthen Accenture Song’s end-to-end social marketing capabilities. Founded in 2013, Superdigital is known for award-winning strategies in community building, short-form video, and platform-native creative.
Its 40+ team of creators and strategists specialize in agile, trend-driven content creation, enhancing Accenture Song’s ability to help clients drive growth and relevance.
Social media is increasingly vital for chief marketing officers, serving as a key channel for brand building, customer engagement, community growth, and performance.
Sean Lackey, Accenture Song’s Marketing practice lead for the Americas said,
“Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention.”
Superdigital creates brand narratives, influencer partnerships, data-driven campaigns, and social-native content for leading clients in tech, consumer goods, gaming, and entertainment.
“For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favor of bold, original thinking,”
said Biz Hennigan, General Manager of Superdigital.
“Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”
Accenture Song drives brand growth through personalized, tech-enabled engagement that unites creativity, data, and media across the customer journey.
The addition of Superdigital supports its global strategy—alongside Unlimited, Work & Co, and SOKO—to help clients grow, innovate, and stay relevant.
