Insights

Highlights: To write a successful whitepaper, you must be clear about your audience’s issues, objectives, and requirements. In a sales cycle, you must know every phase of the buyer’s path. ...

Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...

Highlights: The effects of digital transformation on customer experience are far-reaching and manifest in numerous ways. Companies that successfully undergo digital transformation can gain a c...

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

Highlights: Online visibility in the contact center has many benefits: Higher customer satisfaction and retention, lower customer churn, higher first-call resolution rates, and lower costs. W...

Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...

Highlights: Webinars are more in the public eye than ever because of the unprecedented events that took place in 2020. After looking at first-party data from the largest B2B Content library, ...

Highlights: When you upgrade your commerce system, you will be able to engage customers in delightfully new ways, opening the door to higher site traffic, higher conversion rates, and more enorm...

Highlights: In this era of eCommerce, continuing to rely on outdated digital solutions may have a detrimental influence on your company’s infrastructure and jeopardize the loyalty of your custo...

Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...