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General B2B Whitepaper Mistakes to Avoid
Insights Desk
May 08, 2023
Highlights: To write a successful whitepaper, you must be clear about your audience’s issues, objectives, and requirements. In a sales cycle, you must know every phase of the buyer’s path. ...
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Promising Content Marketing Trends for 2023
Insights Desk
May 08, 2023
Highlights: Businesses can build a community of followers that frequently interact with their brand on social media and other platforms by producing intriguing content. It is anticipated that ...
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The Power of Digital Transformation in Enhancing CX
Insights Desk
May 02, 2023
Highlights: The effects of digital transformation on customer experience are far-reaching and manifest in numerous ways. Companies that successfully undergo digital transformation can gain a c...
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Top Reasons to Consider Marketing Automation
Insights Desk
Nov 02, 2022
Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...
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Harness the Power of Multichannel Customer Experience-II
Insights Desk
Sep 21, 2022
Highlights: Online visibility in the contact center has many benefits: Higher customer satisfaction and retention, lower customer churn, higher first-call resolution rates, and lower costs. W...
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Bridge the Multichannel Customer Experience Gap
Insights Desk
Sep 19, 2022
Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...
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Webinars Help Change Digital Experiences for Digital Marketers
Insights Desk
Sep 13, 2022
Highlights: Webinars are more in the public eye than ever because of the unprecedented events that took place in 2020. After looking at first-party data from the largest B2B Content library, ...
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Selling the Value of a B2B Digital Transformation Successfully Pt.2
Insights Desk
Sep 09, 2022
Highlights: When you upgrade your commerce system, you will be able to engage customers in delightfully new ways, opening the door to higher site traffic, higher conversion rates, and more enorm...
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Selling the Value of a B2B Digital Transformation Successfully Part. 1
Insights Desk
Sep 09, 2022
Highlights: In this era of eCommerce, continuing to rely on outdated digital solutions may have a detrimental influence on your company’s infrastructure and jeopardize the loyalty of your custo...
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Zero-Party Data a New Way of Marketing – Higher Customer Experience
Insights Desk
Aug 18, 2022
Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...
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