Intercom, the Conversational Relationship Platform helping businesses build better customer relationships, has announced that it has been conferred the “Conversational Marketing Innovation” award in the third annual MarTech Breakthrough Awards program. The program was conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the technologies, top companies, and products in the global marketing, sales, and advertising technology industry.

The Conversational Marketing solution by Intercom lets the sales and marketing teams actively engage with the website visitors, help in capturing and converting high quality leads into payable customers, and reduces the time between intent to purchase. Its Business Messenger targets website visitors and chats with constructive, tailored, and personalized messaging at the exact moment of intent. On the other side, intelligent bots help automate repetitive tasks, such as sending invoices, qualifying leads, and scheduling sales meetings. This out-of-the-box reporting enables businesses to track Intercom’s generated revenue.

The comprehensive management tools of Intercom customize any aspect of the workflow of a team, including routing priority leads or company tier-based conversations. The easy-to-use bot creator allows customers to create custom bot flows that automatically welcome visitors to the website and funnel them to the right location, whether to complete an order, talk to sales, or get help.

The rich customer data platform from Intercom brings together the sales and marketing teams with the data they need to have productive interactions, close more deals, and drive growth. With 250 apps from partners such as Slack, Stripe, and Salesforce, Intercom integrates seamlessly with the entire tech stack of an organization to optimize customer engagement, keep data in sync automatically, and improve team performance.

“The primary way that businesses connect and build relationships with customers is evolving toward conversational, messenger-based experiences,” said Shane Murphy-Reuter, SVP of Marketing at Intercom. “Great experiences play an increasingly pivotal role in catching customers’ attention and differentiating businesses from competitors. Our conversational marketing solution empowers businesses to connect with website visitors in real-time to add a personal touch to a visitor’s experience, increase conversions, and accelerate sales.”

MarTech Breakthrough Awards aim to honor excellence and recognize the hard work, innovation, and success in a range of sales, marketing, and advertising technology-related categories, including market research and customer experience, marketing automation, SalesTech, AdTech, marketing analytics, content, and social marketing, mobile marketing, and much more. The program held this year has attracted more than 2,750 nominations from all over 15 different countries throughout the world.

“The majority of consumers now expect some sort of messaging experience in their customer journey, and Intercom is providing a true customer experience breakthrough as the only tool that supports a comprehensive messaging experience throughout the entire customer lifecycle, delivering outstanding conversational marketing, engagement, and support,” said James Johnson, Managing Director at MarTech Breakthrough. “We are thrilled to be able to recognize Intercom this year with our ‘Conversational Marketing Innovation’ award, and we extend our congratulations to the entire Intercom team on their well-deserved MarTech Breakthrough Award.”