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A Digital Customer Experience Awakening

a digital customer experience awakening

Published By: Research Desk Released: Jul 05, 2021

The current COVID-19 crisis has placed an urgent requirement on businesses to keep pace with shifting customer behaviors and expectations. To win in this new environment, enterprises must ensure that ...

Manufacturers focus on a digital-first future — see what’s on the way.

manufacturers focus on a digital-first future — see what’s on the way.

Published By: Research Desk Released: Jul 05, 2021

In just six months, the manufacturing sector experienced more disruption than in the previous decade. While years of preparedness offset the pandemic’s worst economic effects, many companies recogni...

The Customer Value of Marketing Automation

the customer value of marketing automation

Published By: Research Desk Released: Jul 01, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid�...

IDC Analyst Connection: Building a Better Future for Manufacturing Through Marketing Automation

idc analyst connection: building a better future for manufacturing through marketing autom...

Published By: Research Desk Released: Jul 01, 2021

As customer expectations evolve and digital marketing becomes the status quo, manufacturing organizations are having to reprioritize their digital innovation strategies. In the IDC Analyst Connecti...

Automate Healthcare Marketing: Right Message, Right Customer, Right Time

automate healthcare marketing: right message, right customer, right time

Published By: Research Desk Released: Jul 01, 2021

Every business strives for efficiency, but in the healthcare sector, there is a prevalent need for efficient customer communication that is also quick, transparent, and personal. This is where a ma...

Do Better with Behavioral Targeting

do better with behavioral targeting

Published By: Research Desk Released: Jul 01, 2021

Your business needs behavioral targeting — here’s why. Create closer customer connections with behavioral data. Seventy percent of consumers look for brands to automatically adjust content a...

The Road to CMO

the road to cmo

Published By: Research Desk Released: Apr 24, 2021

The Road to CMO, a Marketo series, provides an in-depth look at the changing role of the CMO, career advice from experienced marketing leaders, and a peek at the future of marketing. The CMO: Then ...

How CMOs Are Proving the ROI of Marketing Automation

how cmos are proving the roi of marketing automation

Published By: Research Desk Released: Apr 24, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...

CMOs Guide to B2B Marketing Attribution

cmos guide to b2b marketing attribution

Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

Bulk Up Your Business Case for Marketing Automation

bulk up your business case for marketing automation

Published By: Research Desk Released: Apr 24, 2021

The benefits of marketing automation have only increased. Innovative, digitally-savvy leaders know that marketing automation makes it possible for businesses to scale their best marketing practices. A...

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