data analytics

Amplitude Jumps on AI Agents Despite Mixed Earnings

  Insights Desk   Feb 19, 2026

Shares of Amplitude Inc. moved slightly higher in late trading after the company released its latest financial results. The stock had already climbed more than 12% earlier in the day, showing strong i...

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96.3% Still Use GA, Yet Teams Are Eyeing the Exit — Here’s Why!

  Insights Desk   Jul 23, 2025

TechBehemoths surveyed 830 companies across 34 countries to uncover which analytics tools they’re using beyond Google Analytics—and what the future holds for GA in 2025. The survey found 96.3% ...

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Leveraging Competitive Intelligence for Strategic Market Advantage

  Insights Desk   Jun 03, 2025

Highlights: Competitive intelligence involves gathering actionable insights from a wide range of published and unpublished sources, using efficient and ethical methods. Platforms like social m...

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Enhancing B2B Strategies with Personalization Engines and AI

  Insights Desk   Dec 20, 2024

Highlights: At the heart of a personalization engine are AI and ML algorithms, which analyze the data to detect patterns and predict user preferences. Personalization engines and tools are typ...

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The Dynamics of Digital Transformation in Retail

  Insights Desk   Dec 22, 2023

Highlights: Technologies like big data, smart algorithms, analytics, mobile apps, location-based services, the Internet of Things, and blockchain contribute significantly to transforming various ...

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Ad Management Software – Significance and Advantages

  Insights Desk   Jun 10, 2023

Highlights: Ad management software includes tools for designing ads, options for targeting and segmenting audiences, control of budgets and bids, as well as analytic and reporting capabilities. ...

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Dentsu Aegis Network Announced the Acquisition of Digital Pi

  Insights Desk   Jan 30, 2020

Dentsu Aegis Network announced the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the B2B sector. The acquisition is set to pave t...

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