Retail is going through a period of profound change, with innovations in consumer technology progressing at an unprecedented pace.
Find out how Burberry’s cloud-first strategy lets the brand take more risks, learn fast, and more easily scale innovation. In a major ongoing initiative, the company is moving to make its physical stores fully connected with its digital channels to excel in guiding customers through their journey.
Toward these ends, Burberry is hard at work creating exciting new ways to tell product stories with campaigns featuring AR, VR, and gaming.
