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The Social Marketer’s Guide to a Difficult Economy

The Social Marketer’s Guide to a Difficult Economy

Published by: Research Desk Released: Feb 09, 2021

When people buy less, businesses shrink their budgets. For a social media marketer, this means less time and money to spend on content creation, paid advertising, engagement, and more. You might find yourself changing your goals or even wearing new hats during economic downturns. Make sure to take care of yourself and support your coworkers during these challenging times. Hard times are temporary, but with the right techniques and strategies, marketers can rise to meet the challenge.

Khoros is a global leader in digital-first customer engagement software. We build enterprise software for digital customer service, online brand communities, and social media management — differentiated by award-winning services with 20 years of experience. Over 2,000 brands, including 52 of the Interbrand 100 companies, use Khoros to power approximately 500 million daily digital interactions, and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast Lithium, is part of Vista Equity Partners with nine offices globally.