Content For Everyone

Content For Everyone

Adobe
Published by: Research Desk Released: Aug 26, 2019

MAIN MESSAGE:
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels

SUPPORTING CONCEPTS:
Customer choices continue to expand – 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.

76% of marketers agree that personalization is driving increased need for more assets.

88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.

With a hybrid content and experience solution, Synopsys saw:
o A 40% increase in productivity
o Reduction from 2 weeks to 2 hours to restructure content

WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the demands of customers in an omnichannel world.