Adobe is a leader in web content management systems, according to Forrester.
Businesses need smart content, personalised and contextualised experiences, and agile operations.
We won’t have a draft of the final report for some time, so here’s messaging from last year’s report:
Adobe continues to invest in AEM Sites while growing the broader portfolio. AEM Sites’ marketing strengths rely on embedding digital asset management (DAM), analytics, and targeting features by default, supplemented with modular add-ons. AEM enables algorithmic asset tagging and content analytics, enabling content reuse.
Strategically, Adobe is accelerating the creation and reuse of content by pushing toward microservices and machine learning that will enable autocreation of assets and experiences. in the next 18 months, AEM Sites will enable faster, easier contextual design, while continuing to cross- pollinate features from the broader portfolio. AEM’s strong developer program is only rivaled by its creative and marketing reputation
