After you’ve prioritized your digital interactions and assessed the business impacts of your digital investments, craft a roadmap that delivers both short-term wins and long-term benefits. See which key milestones on these two tracks are central to executing your digital strategy.
In this Forrester report, you’ll learn:
How to lay the foundations for agility. Start with customer data, consider content-rich experiences, add functionality from other parts of your organization, then evaluate your next step.
Why fast is better than perfect. See how to get workflow, optimization, and agility on your roadmap. Find out which changes to your operating model will allow you to analyze, optimize, and make the rapid changes you need to keep performance high.
