Today’s consumers are shopping online more than ever. Digital commerce increased 76 percent YoY in June 20201, and many of those purchases are direct from manufacturers. It’s no surprise, then, that B2B companies are entering the direct-to-consumer (D2C) market in growing numbers. It’s both a new source of
revenue and a great way to understand how people use their products and how they can be improved.
This eBook identifies five reasons to choose a hybrid commerce platform that combines strong B2B and D2C functionality.
