The 2019 Auto Reputation Report provides OEM brands with detailed insights into their dealerships’ strengths and weaknesses, uncovering opportunities for operational improvements based on insights from analyzing unstructured data in customer reviews, social media comments, surveys and more.
This report reveals which auto brands and dealerships lead the pack on key dimensions of the auto-buying experience — as expressed in the unfiltered voice of the customer. The findings underscore the importance of reputation management as a key element of a dealership’s consumer experience strategy.
