Cold calling vs digital prospecting is a powerful debate dividing the sales world. Some are looking to old-school cold calling, while others say the modern salesman only needs LinkedIn and digital prospecting to build pipeline.
The truth is, technology has changed the way sales representatives work and reach their quota, but that doesn’t mean cold calling is dead. It just means that sales reps today have more tools in their arsenal to solve the ever complex challenge of building pipeline.
What you choose will always depend on what your customer responds to: you need to sell the way your buyers buy.
