All Whitepapers | MarTech Demand

How CMOs Are Proving the ROI of Marketing Automation

how cmos are proving the roi of marketing automation

Published By: Research Desk Released: Apr 24, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...

CMOs Guide to B2B Marketing Attribution

cmos guide to b2b marketing attribution

Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

Bulk Up Your Business Case for Marketing Automation

bulk up your business case for marketing automation

Published By: Research Desk Released: Apr 24, 2021

The benefits of marketing automation have only increased. Innovative, digitally-savvy leaders know that marketing automation makes it possible for businesses to scale their best marketing practices. A...

The Definitive Guide to Marketing Metrics and Analytics _PAI_

the definitive guide to marketing metrics and analytics _pai_

Published By: Research Desk Released: Apr 24, 2021

How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increa...

The Definitive Guide to Marketing Automation _MPG_

the definitive guide to marketing automation _mpg_

Published By: Research Desk Released: Apr 24, 2021

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...

TEI of Marketo Engage

tei of marketo engage

Published By: Research Desk Released: Apr 24, 2021

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....

Marketos Secrets to Campaign Optimization _MPG_

marketos secrets to campaign optimization _mpg_

Published By: Research Desk Released: Apr 24, 2021

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a p...

ABM For Epic Experiences Infographic

abm for epic experiences infographic

Published By: Research Desk Released: Apr 24, 2021

A lot of brands think they have an ABM strategy, but a truly engaging strategy is focused on the customer experience. Learn how account- based experiences (ABX) can drive higher lifetime value for you...

Writing with Feeling A Guide to Emotive Language for More Effective Content

writing with feeling a guide to emotive language for more effective content

Published By: Research Desk Released: Apr 23, 2021

Content that uses emotive language performs nearly twice as well as purely factual content. And when brands use emotional appeal to create a connection with customers, it separates them from their com...

The Content Guide to Better Customer Experience

the content guide to better customer experience

Published By: Research Desk Released: Apr 23, 2021

Looking to improve your CX? How about starting with your content? Studies show that content has a huge impact on your customers’ experiences with your brand. In our new guide, we explore how to b...

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