Writing with Feeling A Guide to Emotive Language for More Effective Content

Writing with Feeling A Guide to Emotive Language for More Effective Content

Acrolinx
Published by: Research Desk Released: Apr 23, 2021

Content that uses emotive language performs nearly twice as well as purely factual content. And when brands use emotional appeal to create a connection with customers, it separates them from their competitors and fosters greater brand loyalty.

In our new guide, we explore how to build a connection with your audience and motivate action using emotive content.
You’ll learn:

  • How emotive language influences consumers
  • Why emotions matter and how they’re related to each