• HungerRush acquires 9Fold to aid restaurants in providing customers with online ordering facilities without interference from third-party.

HungerRush, a well-known cloud-based software vendor focused on the restaurant sector, recently broke the news of acquiring 9Fold.

Based out of New York, 9Fold is an online omnichannel ordering and digital marketing software solutions firm.

HungerRush, with its all-in-one Point-of-Sale (POS) platform, helps restaurants save money, accelerate growth, enhance the guest experience and loyalty by leveraging the goodness of a single SaaS platform.

By integrating 9Fold’s digital marketing and omnichannel ordering solutions to the HungerRush platform, restaurants will have the liberty to offer customers direct online capabilities via a branded mobile experience.

FullRail solution by 9Fold is designed to be a customer-facing digital marketing software application with the potential to increase customer engagement and loyalty through text messages and email.

The efficiency quotient

The 9Fold solution is highly effective and can be operational in less than two days. It enables restaurants to start taking orders directly from customers, helping them take back control of marketing and customer relationships and reduce costs, resulting in effortless conversion of customers and retention of long-term relations.

Real-life testimony of the solution

Nish Nush, a 9Fold customer and a Mediterranean-vegetarian restaurant highly dependent on takeout and delivery throughout the Coronavirus pandemic, successfully eliminated its third-party delivery service with direct delivery using 9Fold.

Shai Sudai, Nish Nush Managing Partner and Co-owner, said, “9Fold’s FullRail has helped us easily re-engage our customers with simple yet effective promotions so that our customers always have a reason to order; from us.”

“The 9Fold solution helped us convert approximately 30 percent of third-party app customers, and as a result, we saved between 15-30 percent on orders.”

What do experts say?

Perry Turbes, HungerRush CEO, said, “The addition of 9Fold to our portfolio of innovative omnichannel digital ordering offerings will empower our customers to grow their businesses by knowing their customers better.”

He added, “This acquisition will help the restaurant industry move further away from relying on third-party delivery providers. 9Fold engages customers in a marketing-oriented website which helps them reduce unnecessary costs and gain access to customer data and insights to better market to their customers.”

Matthew Volpe, CEO of 9Fold, mentioned, “The combination of HungerRush and 9Fold provides the industry with the omnichannel ordering technologies that restaurants need now more than ever.”

He further added, “What makes this next chapter so exciting is that by joining the HungerRush family, we are marrying the experience of off-premise digital ordering with on-premise ordering and loyalty. That full-circle offering is going to be a game-changer for restaurant operations as well as the customer experience in general.”