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ABM IN 2023: WHERE ARE WE AT?

abm in 2023: where are we at?

Published By: Research Desk Released: Jul 18, 2023

Nearly a third of marketers report low confidence in identifying or predicting in-market accounts. What other hurdles are preventing marketers from advancing their ABM game?...

Marketing Operations: A Data-Driven Activation Guide and Category Report

marketing operations: a data-driven activation guide and category report

Published By: Research Desk Released: Mar 01, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? W...

The Ultimate Guide to B2B Marketing Planning

the ultimate guide to b2b marketing planning

Published By: Research Desk Released: Sep 07, 2021

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...

Account-Based Marketing Research Report

account-based marketing research report

Published By: Research Desk Released: Sep 07, 2021

This brand new Research Report explores the rise of Account-Based Marketing (ABM) and how it is being approached by businesses worldwide. Resulting from a recent survey of senior marketers ...

7 Pillars of Successful Demand Generation

7 pillars of successful demand generation

Published By: Research Desk Released: Sep 07, 2021

This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: Real examples o...

Dissecting the B2B Content Marketing Strategy

dissecting the b2b content marketing strategy

Published By: Research Desk Released: Sep 07, 2021

88% of B2B marketing professionals plan to produce more content in 2021 than ever before. If this sounds like you, this resource will ensure you're on the right track. Download now to discover: ...

Plan to Win: Achieving Business Agility in the Age of Urgency

plan to win: achieving business agility in the age of urgency

Published By: Research Desk Released: Aug 14, 2020

Not just another eBook. Learn how leaders make better decisions, faster. Join leaders from nonprofits, manufacturing, insurance, SaaS, higher education, and other sectors who have leveraged acti...

How to Select the Right Web Application Firewall: 10 Key Requirements to Consider

how to select the right web application firewall: 10 key requirements to consider

Published By: Research Desk Released: Nov 14, 2018

A web application firewall is not a one-size-fits-all option. Organizations must carefully evaluate a web application firewall's deployment, configuration, management, and security capabilities to ens...

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