This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.
Supported by tried and tested marketing principles, we’ll cover:
- PR Smith’s SOSTAC® Framework
- Market Audits and amp; Competitor Analysis
- How to set S.M.A.R.T Objectives
- The Marketing Mix and amp; supporting Tactics
- The difference between KPIs and amp; Metrics
