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Whitepapers
Sales and Marketing
Sales and Marketing Whitepapers
the good the bad and the data
Sponsored by:
Demandscience
Published By: Research Desk
Released: Nov 29, 2023
Sure, there’s more than enough data out there to prove the critical importance of Sales and Marketing alignment. There’s a lot we’ve even mentioned in this report. But all those facts and figure...
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beyond crm: the cfo’s guide to driving sales revenue and reducing sales costs
Sponsored by:
Microsoft
Published By: Research Desk
Released: Oct 06, 2021
With remote selling and digital experiences becoming the primary way of engaging with customers, updating your customer relationship management (CRM) solution is more important than ever. Learn how to...
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the ultimate guide to b2b marketing planning
Sponsored by:
Inbox Insight
Published By: Research Desk
Released: Sep 07, 2021
This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...
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account-based marketing research report
Sponsored by:
Inbox Insight
Published By: Research Desk
Released: Sep 07, 2021
This brand new Research Report explores the rise of Account-Based Marketing (ABM) and how it is being approached by businesses worldwide. Resulting from a recent survey of senior marketers ...
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7 pillars of successful demand generation
Sponsored by:
Inbox Insight
Published By: Research Desk
Released: Sep 07, 2021
This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: Real examples o...
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quality crm data: the key to delivering great customer experiences
Sponsored by:
Validity
Published By: Research Desk
Released: Dec 08, 2020
In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above t...
Read more
strategic sales planning through market disruption
Sponsored by:
Anaplan
Published By: Research Desk
Released: Dec 08, 2020
This white paper discusses four important planning processes sales organisations can put in place to ensure they can continue to function effectively through any period of market disruption. It also h...
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jumpstart your revenue growth
Sponsored by:
Adobe
Published By: Research Desk
Released: May 13, 2020
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...
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the marketing value of marketing automation
Sponsored by:
Adobe
Published By: Research Desk
Released: Feb 06, 2020
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: Manage prospects by c...
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the benefits of aligning sales and marketing
Sponsored by:
Microsoft
Published By: Research Desk
Released: Jan 14, 2020
Separate applications and processes for sales and marketing teams can cost you in lost sales opportunities and reduced efficiency. Connect and automate these systems from nurture to handoff to improve...
Read more
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