Sales and Marketing Archives | MarTech Demand

The Good the Bad and the Data

the good the bad and the data

Published By: Research Desk Released: Nov 29, 2023

Sure, there’s more than enough data out there to prove the critical importance of Sales and Marketing alignment. There’s a lot we’ve even mentioned in this report. But all those facts and figure...

Beyond CRM: The CFO’s Guide to Driving Sales Revenue and Reducing Sales Costs

beyond crm: the cfo’s guide to driving sales revenue and reducing sales costs

Published By: Research Desk Released: Oct 06, 2021

With remote selling and digital experiences becoming the primary way of engaging with customers, updating your customer relationship management (CRM) solution is more important than ever. Learn how to...

The Ultimate Guide to B2B Marketing Planning

the ultimate guide to b2b marketing planning

Published By: Research Desk Released: Sep 07, 2021

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack. Supported by tried and tested marketing principles, we'll cover: PR...

Account-Based Marketing Research Report

account-based marketing research report

Published By: Research Desk Released: Sep 07, 2021

This brand new Research Report explores the rise of Account-Based Marketing (ABM) and how it is being approached by businesses worldwide. Resulting from a recent survey of senior marketers ...

7 Pillars of Successful Demand Generation

7 pillars of successful demand generation

Published By: Research Desk Released: Sep 07, 2021

This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: Real examples o...

Quality CRM Data: The Key to Delivering Great Customer Experiences

quality crm data: the key to delivering great customer experiences

Published By: Research Desk Released: Dec 08, 2020

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above t...

Strategic Sales Planning Through Market Disruption

strategic sales planning through market disruption

Published By: Research Desk Released: Dec 08, 2020

This white paper discusses four important planning processes sales organisations can put in place to ensure they can continue to function effectively through any period of market disruption. It also h...

Jumpstart Your Revenue Growth

jumpstart your revenue growth

Published By: Research Desk Released: May 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

The Marketing Value of Marketing Automation

the marketing value of marketing automation

Published By: Research Desk Released: Feb 06, 2020

This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: Manage prospects by c...

The Benefits of Aligning Sales and Marketing

the benefits of aligning sales and marketing

Published By: Research Desk Released: Jan 14, 2020

Separate applications and processes for sales and marketing teams can cost you in lost sales opportunities and reduced efficiency. Connect and automate these systems from nurture to handoff to improve...

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