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Whitepapers
the definitive guide to account based marketing
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Jun 25, 2019
It’s exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of ...
Read more
are marketers using the metrics that matter?
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Jun 25, 2019
Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improv...
Read more
the definitive guide to marketing metrics and analytics
Sponsored by:
Marketo
Published By:
Research Desk
Released:
May 17, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support...
Read more
the definitive guide to digital advertising
Sponsored by:
Marketo
Published By:
Research Desk
Released:
May 14, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digita...
Read more
the definitive guide to social media marketing
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Mar 05, 2019
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of ...
Read more
the definitive guide to account-based marketing
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Mar 05, 2019
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance ...
Read more
the definitive guide to engaging email marketing
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Feb 27, 2019
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Gu...
Read more
moving to marketo: accelerate your roi with seamless migration
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Feb 27, 2019
Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely hea...
Read more
state of engagement
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Jan 23, 2019
"The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require ...
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ten reasons to consider marketing automation
Sponsored by:
Marketo
Published By:
Research Desk
Released:
Jan 15, 2019
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably fee...
Read more
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