Marketing Whitepapers

two key priorities accelerating higher ed marketing

Sponsored by: Adobe Published By: Research Desk Released: Dec 12, 2020

Higher-ed marketers are spread thin, and the industry as a whole is undergoing significant changes in the way it communicates with prospective students. University decision-makers thus face many chall...

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lead-to-account matching and routing market guide

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

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lead management: the essential foundation of b2b growth in any economy

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

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channelsight scaled lead qualification and nurturing 2x, resulting in an additional €200...

Sponsored by: Exceed Published By: Research Desk Released: Oct 01, 2020

In reaching their target personas, ChannelSight works through multiple marketing channels such as inbound, outbound and through third-party publishers. Following up and qualifying leads from all these...

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the new marketing standard: healthcare edition

Sponsored by: Uberflip Published By: Research Desk Released: Jun 29, 2020

To better understand how today's healthcare marketing leaders accelerate the buyer journey with content, Heinz Marketing and Uberflip conducted a research study. The report uncovers ways healthcare ma...

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next-level video marketing ipaper

Sponsored by: Brightcove Published By: Research Desk Released: May 06, 2020

Next-Level Video Marketing Developing video campaigns to engage key prospects at every stage of their journey Regardless of the type of content you create, it won’t get the job done if you...

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5 hard truths for marketers

Sponsored by: Sitecore Published By: Research Desk Released: Mar 11, 2020

Today, senior marketers are expected to drive their organization’s digital experience and steer its digital-first vision. Making this transformation is critical for success, but martech stacks have ...

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the cms evolution: traditional, headless, and hybrid demystified

Sponsored by: Adobe Io Published By: Research Desk Released: Feb 06, 2020

Because content is the foundation of every experience, having the right content management system is critical for keeping up with growing demand, expectations, and channels. Here's how to judge betwee...

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infor sales and operations planning (s and op)

Sponsored by: Infor Published By: Research Desk Released: Feb 05, 2020

Infor S and amp;OP aligns operations, financial, and marketing organizations around the same strategic goals, helping you more easily match production plans with customer demands and sales objectives....

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online personalization in ecommerce

Sponsored by: Episerver Published By: Research Desk Released: Feb 05, 2020

Personalization is increasingly important to merchants seeking to not only engage shoppers, buts also to encourage repeat shoppers and increase and conversion. It comes in many different forms, fro...

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