Marketing Whitepapers

relevance is everything: how location data improves advertising efficiency

Sponsored by: Here Tech & Digitas Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding con...

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customer centricity: a key priority across all lines of business

Sponsored by: Microsoft Published By: Research Desk Released: Jan 14, 2020

Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strat...

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the mobile marketing metrics that matter to cmos

Sponsored by: CleverTap Published By: Research Desk Released: Jan 10, 2020

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future...

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video marketing master class: your definitive guide to video

Sponsored by: Brightcove Published By: Research Desk Released: Nov 27, 2019

Using video in marketing and demand gen campaigns today is table stakes. But how do you build video campaigns that actively build pipeline and increase your marketing ROI? Become a Video Master wit...

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5 way to transform project collaboration in marketing

Sponsored by: Planview Published By: Research Desk Released: Nov 26, 2019

Read how they are easily planning team projects, scheduling tasks, collaborating on documents, and tracking their group’s progress using integrated Kanban boards, Gantt charts, and communication too...

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marketing trends

Sponsored by: Look Listen Published By: Research Desk Released: Nov 25, 2019

Nine factors reshaping marketing and how you can stay ahead of them. Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile w...

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advertising and marketing 101 how to create a marketing budget

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

How to Make a Marketing Budget A breakdown of the 3-step process of creating an effective marketing budget. We’re not going to sugarcoat it—creating a marketing budget can be intimidating an...

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advertising and marketing 101 how to make a commercial that works

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

Think about the commercials that stick with you. What is it about them that you remember? It’s probably a combination of ads that made you laugh, made you think, or tugged at your heartstrings. A...

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advertising and marketing 101 how to get started

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re reading this, you’ve taken an important step to grow your business. You’ve decided that you need to advertise to get your business where you want it to be. Step one complete. It�...

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tv advertising 101

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it: there are a lot. And there a...

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