The Mobile Marketing Metrics That Matter to CMOs

The Mobile Marketing Metrics That Matter to CMOs

CleverTap
Published by: Research Desk Released: Jan 10, 2020

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future campaigns is tricky enough, let alone translating that data to show how your priorities track to a larger marketing strategy.