Marketing Whitepapers

3 keys for consistent marketing in 2020

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your investment. Consi...

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5-minute audience targeting primer

Sponsored by: Oracle Published By: Research Desk Released: Nov 19, 2019

Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wa...

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the future of customer engagement

Sponsored by: LogMeIn + Bold360 Published By: Research Desk Released: Oct 24, 2019

Before the 1990s, everything companies knew about their customers was stored in one or more central locations: lists, spreadsheets, or databases. Only a limited number of people had access to the data...

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jumpstart your revenue growth

Sponsored by: Adobe Published By: Research Desk Released: Sep 24, 2019

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...

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2019 digital demand marketing performance benchmark report

Sponsored by: Annuitas Published By: Research Desk Released: Jul 24, 2019

When we work with a new client looking to transform their digital demand marketing, our first question is “what does success look like for you?” When we’re talking to a CEO or CRO, the answer is...

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path to personalization: the 9 keys to driving stronger relationships – one customer...

Sponsored by: Sitecore Published By: Research Desk Released: May 31, 2019

Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. A...

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the definitive guide to marketing metrics and analytics

Sponsored by: Marketo Published By: Research Desk Released: May 17, 2019

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support...

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reimagining the advertising industry

Sponsored by: NetSuite Published By: Research Desk Released: Mar 18, 2019

The digital transformation of the advertising industry continues to push advertising revenues and industry mergers to new heights. Winners are experiencing extraordinary revenue growth based on multid...

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reimagining the advertising industry

Sponsored by: NetSuite Published By: Research Desk Released: Mar 18, 2019

The digital transformation of the advertising industry continues to push advertising revenues and industry mergers to new heights. Winners are experiencing extraordinary revenue growth based on multid...

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1:1 account personalization expands into multi-tier abm program

Sponsored by: Triblio Published By: Research Desk Released: Mar 12, 2019

Trapeze Group is a software and services provider for transportation agencies. At about 800 employees, the company helps streamline and integrate transportation operations from bus stops to finance de...

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