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Marketing Whitepapers
3 keys for consistent marketing in 2020
Sponsored by:
Spectrum
Published By: Research Desk
Released: Nov 20, 2019
You might think advertising only during peak seasons is enough, but research shows otherwise. Here are three ways that consistency pays off and can produce a better return on your investment. Consi...
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5-minute audience targeting primer
Sponsored by:
Oracle
Published By: Research Desk
Released: Nov 19, 2019
Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wa...
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the future of customer engagement
Sponsored by:
Logmein + Bold360
Published By: Research Desk
Released: Oct 24, 2019
Before the 1990s, everything companies knew about their customers was stored in one or more central locations: lists, spreadsheets, or databases. Only a limited number of people had access to the data...
Read more
jumpstart your revenue growth
Sponsored by:
Adobe
Published By: Research Desk
Released: Sep 24, 2019
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across department...
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2019 digital demand marketing performance benchmark report
Sponsored by:
Annuitas
Published By: Research Desk
Released: Jul 24, 2019
When we work with a new client looking to transform their digital demand marketing, our first question is “what does success look like for you?” When we’re talking to a CEO or CRO, the answer is...
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path to personalization: the 9 keys to driving stronger relationships – one customer...
Sponsored by:
Sitecore
Published By: Research Desk
Released: May 31, 2019
Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. A...
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the definitive guide to marketing metrics and analytics
Sponsored by:
Marketo
Published By: Research Desk
Released: May 17, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support...
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reimagining the advertising industry
Sponsored by:
Netsuite
Published By: Research Desk
Released: Mar 18, 2019
The digital transformation of the advertising industry continues to push advertising revenues and industry mergers to new heights. Winners are experiencing extraordinary revenue growth based on multid...
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reimagining the advertising industry
Sponsored by:
Netsuite
Published By: Research Desk
Released: Mar 18, 2019
The digital transformation of the advertising industry continues to push advertising revenues and industry mergers to new heights. Winners are experiencing extraordinary revenue growth based on multid...
Read more
1:1 account personalization expands into multi-tier abm program
Sponsored by:
Triblio
Published By: Research Desk
Released: Mar 12, 2019
Trapeze Group is a software and services provider for transportation agencies. At about 800 employees, the company helps streamline and integrate transportation operations from bus stops to finance de...
Read more
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