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The Digital Marketer’s Guide to Contextual Insights and Trends

the digital marketer’s guide to contextual insights and trends

Published By: Research Desk Released: Apr 13, 2022

Discover how to include contextual insight in the research and planning phase of your campaign development. Read our guide, which highlights multiple context insights or trends in detail. Learn how...

How to Measure Consumer Attention

how to measure consumer attention

Published By: Research Desk Released: Apr 11, 2022

Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks f...

Measurement Innovation

measurement innovation

Published By: Research Desk Released: Apr 11, 2022

Measuring consumer attention is critical to strengthening the performance of your digital media, as attention signals provide clarity into a myriad of ways consumers receive your brand message. But no...

Protect Your Ad Spend From Invalid Traffic

protect your ad spend from invalid traffic

Published By: Research Desk Released: Apr 11, 2022

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw. While the growth and sophistication of fr...

brand safety, suitability, and responsible media

Published By: Research Desk Released: Apr 11, 2022

Learn how these three principles—brand safety, suitability, and responsible media—fortify one another to build true advertising confidence. By taking an integrated approach to brand safety, you ca...

Beyond Ad Verification

beyond ad verification

Published By: Research Desk Released: Apr 11, 2022

Confidence that advertisers got what they paid for builds trust in the digital media ecosystem and lays the proper groundwork for any campaign. However, the industry has reached an inflection point wh...

The Business Case for Dynamic Skills DE

the business case for dynamic skills de

Published By: Research Desk Released: Dec 06, 2021

Dynamische Fähigkeiten für eine zukunftssichere Belegschaft Die Voraussetzungen für ein zukunftsfähiges Arbeitsumfeld haben sich drastisch verändert. Wer sich im Wettbewerb behaupten will, mus...

The Business Case for Dynamic Skills FR

the business case for dynamic skills fr

Published By: Research Desk Released: Dec 06, 2021

Le Business Case de la gestion dynamique des compétences pour pérenniser votre pool de talents Le monde du travail a changé en profondeur. Aujourd'hui, la compétitivité passe par plus d’agil...

Reap the Benefits of the Cloud Even for Custom Apps – With Oracle

reap the benefits of the cloud even for custom apps – with oracle

Published By: Research Desk Released: Oct 08, 2021

As organizations of all sizes embrace digital transformation efforts, IT groups are recognizing the value of the cloud and the benefit of migrating applications from on-premises data centers. Many are...

Reap the Benefits of the Cloud Even for Custom Apps – With Oracle

reap the benefits of the cloud even for custom apps – with oracle

Published By: Research Desk Released: Oct 08, 2021

As organizations of all sizes embrace digital transformation efforts, IT groups are recognizing the value of the cloud and the benefit of migrating applications from on-premises data centers. Many are...

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