Protect Your Ad Spend From Invalid Traffic

Protect Your Ad Spend From Invalid Traffic

Oracle
Published by: Research Desk Released: Apr 11, 2022

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw.

While the growth and sophistication of fraud are significant, not all IVT is fraud. Much of it is a side effect of the digital ecosystem, and the shift to programmatic is only increasing the challenges marketing teams face.

Read this white paper to learn:

  • The current state of IVT and how the industry is dealing with it
  • What defines IVT and the two different types (General vs Sophisticated)

What you can do to keep your ad budget safe