ROI Whitepapers

squeeze the most roi from your strategic initiatives

Sponsored by: ServiceNow Published By: Research Desk Released: Oct 08, 2021

Maximizing ROI from strategic IT initiatives is a top digital transformation goal. This handbook offers insights on how to plan and execute a successful IT business management effort. It also highligh...

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how cmos are proving the roi of marketing automation

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...

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cmos guide to b2b marketing attribution

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

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the definitive guide to marketing automation _mpg_

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...

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tei of marketo engage

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....

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marketos secrets to campaign optimization _mpg_

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a p...

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the ultimate guide to influencer marketing

Sponsored by: Meltwater Published By: Research Desk Released: Dec 01, 2020

Everything you need for your next Influencer Marketing campaign As the word ‘influencer’ becomes increasingly commonplace, it is imperative that marketers differentiate between influencers and ...

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research, roi and refinement: optimizing your legal marketing strategy and proving its val...

Sponsored by: FindLaw Published By: Research Desk Released: Nov 20, 2020

Time to cut the fluff with real law firm marketing strategies proven to move the needle. Marketers at law firms of any size most always have one thing in common: they have a lot on their plate. Sou...

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lead-to-account matching and routing market guide

Sponsored by: LeanData Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

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how to digitally collaborate with non-digital trading partners

Sponsored by: OpenText Published By: Research Desk Released: May 01, 2020

With one digital ecosystem for all partners, organizations can close the digital gap and increase ROI. Read the eBook today and close the digital divide....

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