ROI Whitepapers

power of two television digital = powerful roi

Sponsored by: Spectrum Published By: Research Desk Released: Nov 20, 2019

“TV or digital?” It’s no longer an either/or decision for business owners. In fact, choosing just one will limit your campaign’s effectiveness. Let’s answer a few common questions from your ...

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5-minute audience targeting primer

Sponsored by: Oracle Published By: Research Desk Released: Nov 19, 2019

Marketing is not getting more difficult because of data—it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wa...

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modeling roi for personalization

Sponsored by: Acquia Published By: Research Desk Released: Sep 18, 2019

Personalization, while increasingly important to an organization's success, is not a simple task. Implementing personalization requires a transformation and transformations live or die based on senior...

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elevating your fashion brand from a product to a way of life

Sponsored by: Netsuite Published By: Research Desk Released: Jul 17, 2019

Trying to do too much, too fast can lead to broken business processes, poor customer satisfaction, low employee retention rates and decreased returns on investment. Bite small and chew fast is our ...

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the definitive guide to account based marketing

Sponsored by: Marketo Published By: Research Desk Released: Jun 25, 2019

It’s exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of ...

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experience commerce: a strategic guide for executives

Sponsored by: Sitecore Published By: Research Desk Released: May 22, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understa...

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how u.s. marketers can kick-start their abm journey

Sponsored by: Pointtopoint Published By: Research Desk Released: May 16, 2019

Account-based marketing does what it says on the label. ABM is an alternative strategy that focuses on a clearly defined set of accounts, a move away from casting a wide-net, or demand generation, app...

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the total economic impact of cylanceprotect® and cylanceoptics™

Sponsored by: Cylance Published By: Research Desk Released: May 13, 2019

BlackBerry Cylance commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cylance...

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moving to marketo: accelerate your roi with seamless migration

Sponsored by: Marketo Published By: Research Desk Released: Feb 27, 2019

Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely hea...

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