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ROI
ROI Whitepapers
squeeze the most roi from your strategic initiatives
Sponsored by:
ServiceNow
Published By: Research Desk
Released: Oct 08, 2021
Maximizing ROI from strategic IT initiatives is a top digital transformation goal. This handbook offers insights on how to plan and execute a successful IT business management effort. It also highligh...
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how cmos are proving the roi of marketing automation
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
Marketing automation lets you do more with less, target your campaigns, and analyze your data to continually improve. But getting stakeholder buy-in can be a challenge. Download our guide, How CMOs...
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cmos guide to b2b marketing attribution
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...
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the definitive guide to marketing automation _mpg_
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchm...
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tei of marketo engage
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution....
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marketos secrets to campaign optimization _mpg_
Sponsored by:
Adobe
Published By: Research Desk
Released: Apr 24, 2021
Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a p...
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the ultimate guide to influencer marketing
Sponsored by:
Meltwater
Published By: Research Desk
Released: Dec 01, 2020
Everything you need for your next Influencer Marketing campaign As the word ‘influencer’ becomes increasingly commonplace, it is imperative that marketers differentiate between influencers and ...
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research, roi and refinement: optimizing your legal marketing strategy and proving its val...
Sponsored by:
FindLaw
Published By: Research Desk
Released: Nov 20, 2020
Time to cut the fluff with real law firm marketing strategies proven to move the needle. Marketers at law firms of any size most always have one thing in common: they have a lot on their plate. Sou...
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lead-to-account matching and routing market guide
Sponsored by:
LeanData
Published By: Research Desk
Released: Oct 15, 2020
Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...
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how to digitally collaborate with non-digital trading partners
Sponsored by:
OpenText
Published By: Research Desk
Released: May 01, 2020
With one digital ecosystem for all partners, organizations can close the digital gap and increase ROI. Read the eBook today and close the digital divide....
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