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The Definitive How- to Guide for Healthcare Providers

the definitive how- to guide for healthcare providers

Published By: Research Desk Released: Jun 10, 2022

Today, consumers expect to navigate nearly every aspect of their healthcare journeys through digital channels with ease and transparency. That means healthcare providers are tasked with providing in...

Digital’s Role in Store Re-Openings

digital’s role in store re-openings

Published By: Research Desk Released: Jan 15, 2021

In this period of COVID-19, many retailers have turned to the digital space to maintain the relationships they've fostered with their customers. With the large volume of information being shared onlin...

Delivering Personalized Content For Dummies

delivering personalized content for dummies

Published By: Research Desk Released: Jan 15, 2021

Customers crave a sense of personal connection — especially as daily interactions become more digital. Start with the basics by reading our new book, Delivering Personalized Content For Dummies. You...

How Data Can Boost Enrollment and Revenue Post-COVID

how data can boost enrollment and revenue post-covid

Published By: Research Desk Released: Jan 15, 2021

Predictive marketing leverages analytics to deliver relevant and meaningful digital experiences across touch points throughout a user's life cycle. Within higher education, this approach can be used t...

Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to Pivoting During COVID

making the jump to a digital-first business strategy: a marketer’s guide to pivoting...

Published By: Research Desk Released: Jan 15, 2021

Are you like the many companies shifting focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers? The adoption of this strategy is driving brands...

The Path Forward: Digital Acceleration

the path forward: digital acceleration

Published By: Research Desk Released: Oct 22, 2020

The shut-down and subsequent radical reshaping of the economy brought about by COVID-19 have plunged everyone – brands, communities, nations – into an unfamiliar situation marked by profound uncer...

You Know You Need to Personalize, Now What?

you know you need to personalize, now what?

Published By: Research Desk Released: Sep 18, 2019

How to Take a Crawl-Walk-Run Approach for Personalization Success You’ve seen the numbers. You’ve read the articles. Personalization is top of mind for marketing professionals around the globe,...

Modeling ROI for Personalization

modeling roi for personalization

Published By: Research Desk Released: Sep 18, 2019

Personalization, while increasingly important to an organization's success, is not a simple task. Implementing personalization requires a transformation and transformations live or die based on senior...

Insider’s Guide to B2B Personalization

insider’s guide to b2b personalization

Published By: Research Desk Released: Sep 18, 2019

Businesses that succeed with personalization are rewarded with impressive ROI. And while you know that may be true for both B2C and B2B brands – it's not always easy to implement personalization at ...

The State of Personalization Today

the state of personalization today

Published By: Research Desk Released: Sep 18, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. ...

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