Insider’s Guide to B2B Personalization

Insider’s Guide to B2B Personalization

Acquia
Published by: Research Desk Released: Sep 18, 2019

Businesses that succeed with personalization are rewarded with impressive ROI. And while you know that may be true for both B2C and B2B brands – it’s not always easy to implement personalization at scale.

Of those not currently personalizing content:*

  • 59% cite a lack of technology
  • 59% cite lack of bandwidth, and
  • 53% cite lack of data

So, how can you help your company leave these excuses behind?

Acquia is here to help. In fact, we’ve created a handy eBook for you called, “Insider’s Guide to B2B Personalization.

Inside, we outline some simple steps toward achieving better personalization for your B2B audiences. You’ll learn how to:

  • Create magnetic content aligned with each buying stage your prospects travel through
  • Win over the wider audience of decision makers typically involved in B2B purchase decisions
  • Strengthen your personalization capabilities over time by applying the “Crawl, Walk, Run” approach