Brands are competing on CX. This requires hyper-personalized, real-time omnichannel experiences, but that’s impossible without starting at the beginning: identity resolution. Identity resolution is the root of all opportunities, but enterprises need a single point of control over customer data in order to accurately recognize customers across touchpoints. The Golden Record is your single point of control. By connecting data and eliminating silos, the Golden Record enhances ID resolution capabilities and provides organizations with a comprehensive view of every customer. Leveraging a single point of control helps enterprises automate next-best offer decisions and deliver contextually relevant interactions that increase customer engagement.
The Golden Record: Advancing Identity Resolution Capabilities
