The Era of the Empowered Customer
Vague and outdated methods of market research are NOT the only way companies can better understand their customers.
In the age of the empowered customer, companies must move beyond traditional research methods and harness customer intelligence more comprehensively with a proactive, ongoing strategy for engaging with customers.
In this ebook, learn about:
- The framework of modern customer intelligence
- The differences between data, intelligence, and insight
- The relevance of social media analytics