The new Forrester study reveals that 69% of B2B sellers say their ideal ecommerce solution uses a SaaS approach. Learn how 315 global ecommerce leaders are meeting their customers across all touchpoints.
Read the commissioned study for key B2B findings from the latest data including:
- Omnichannel strategies begin and end with the customer
- B2B sellers need to optimize their omnichannel selling solutions
- B2B sellers strongly prefer integrated software-as-a-service (Saas) solutions
