B2B Whitepapers

the 7-step guide to sales acceleration for b2b marketers

Sponsored by: Rapid7 Published By: Research Desk Released: Aug 04, 2022

It takes up to 6 months to set a qualified meeting with a senior DM according to 58% of B2B marketing professionals, and 78% of average sales cycles are between 1- 12 months. With such long lead times...

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inflation: pre- and post- pandemic a manufacturing and distribution pricing manager’s ...

Sponsored by: Vendavo Published By: Research Desk Released: Jul 14, 2022

In this expert guide, we will examine how the arrival of new inflationary pressures have created new hurdles for pricing managers at companies faced with preserving margins during volatile times. We...

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successfully selling the value of a b2b digital transformation

Sponsored by: Adobe Published By: Research Desk Released: Jul 12, 2021

About the Guide Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides...

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cmos guide to b2b marketing attribution

Sponsored by: Adobe Published By: Research Desk Released: Apr 24, 2021

The traditional marketer focuses on tracking activities like lead form captures, email opens, and links clicked. The modern marketer knows that return on investment (ROI)-based measurement is what pro...

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empower sales with end-to-end digital workflows to increase win rates and retention

Sponsored by: Adobe Published By: Research Desk Released: Jun 30, 2020

Business-to-business buyer journeys can be complex, demanding digital strategies similar to busines-to-consumer approaches in order to help sales organizations execute in the digital era. Customers wi...

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account-based marketing handbook

Sponsored by: Oracle Published By: Research Desk Released: Nov 19, 2019

As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marke...

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dnb smarter b2b prospecting: how to prioritize and engage your best sales leads

Sponsored by: DNB Published By: Research Desk Released: May 15, 2019

The old phrase knowledge is power has never been more accurate – especially in the competitive world of selling. In today’s world, a salesperson has access to far more information than ever before...

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b2b embraces its omnichannel commerce future

Sponsored by: Salesforce & CloudCraze Published By: Research Desk Released: Jan 03, 2019

The new Forrester study reveals that 69% of B2B sellers say their ideal ecommerce solution uses a SaaS approach. Learn how 315 global ecommerce leaders are meeting their customers across all touchpoin...

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