Beyond The Carrot: An Approach to Impactful Incentives

Beyond The Carrot: An Approach to Impactful Incentives

Maritz
Published by: Research Desk Released: Jan 23, 2025

Out With the Old: “Do This, Get That”

The old “Do This, Get That” model focused on transactional behaviors and limited rewards: Sell a widget, get some money; transact with me and get a rebate on the backend. This approach misses an opportunity to build quality engagement – but why? What’s the problem?

A Traditional, One-Dimensional View

This narrow perspective treats incentives as an isolated tactic, focusing only on pushing specific actions like hitting a sales quota. It ignores the bigger picture and the broader range of behaviors that drive success.

 Limited Rewards, Typically Cash

A one-size-fits-all reward system will often rely on monetary incentives alone. It fails to acknowledge that people are motivated by diverse factors, and cash might not be the most inspiring reward in all instances.