Whitepaper Sponsored By - Maritz | MarTech Demand

Beyond The Carrot: An Approach to Impactful Incentives

beyond the carrot: an approach to impactful incentives

Published By: Research Desk Released: Jan 23, 2025

Out With the Old: “Do This, Get That” The old “Do This, Get That” model focused on transactional behaviors and limited rewards: Sell a widget, get some money; transact with me and get a re...

Be the Best: Defining Exceptional Channel Incentive Programs

be the best: defining exceptional channel incentive programs

Published By: Research Desk Released: Jan 23, 2025

Exceptional channel incentive programs aren’t just about flashy rewards or sleek platforms – they’re about delivering what partners really value. So, how do you know what separates a forgettable...

Channel Incentives: Protecting Your Budget, Boosting Your Returns For 2025 & Beyond

channel incentives: protecting your budget, boosting your returns for 2025 & beyond

Published By: Research Desk Released: Jan 23, 2025

As CFOs examine every line item, your channel incentives budget might be under fire. In the current economic landscape, budget scrutiny is inevitable. Businesses are under immense pressure to lower co...

Hidden Currency of Channel Partner Relationships

hidden currency of channel partner relationships

Published By: Research Desk Released: May 22, 2024

UNLOCKING THE HIDDEN CURRENCY OF CHANNEL PARTNER RELATIONSHIP It happens to program managers all the time. First, the high of securing a new partnership. The certainty that sales will surge. The ex...

The 4-6 Model of Channel Partner Engagement

the 4-6 model of channel partner engagement

Published By: Research Desk Released: May 22, 2024

The 4-6 Model of Channel Partner Engagement outlines a strategy to build strong relationships between brands and their partners, focusing on four key areas: Alignment, Advocacy, Participation, and Per...

ARE YOU DOING EVERYTHING YOU CAN TO ENGAGE YOUR CHANNEL PARTNERS?

are you doing everything you can to engage your channel partners?

Published By: Research Desk Released: Oct 18, 2023

Your channel partners have the potential to give new life to your business and drive powerful revenue growth. But there's a caveat: Your partners need a compelling program and impactful experiences to...

MAXIMIZING CHANNEL PARTNER ENGAGEMENT

maximizing channel partner engagement

Published By: Research Desk Released: Oct 18, 2023

Partner participation is a defining factor for your channel program's success. But you can't engage partners until you've optimized your approach. Make sure you're acting on these opportunities to enh...

21 Incentive Design Principles for Channel Programs

21 incentive design principles for channel programs

Published By: Research Desk Released: Sep 06, 2023

Behavioral science provides valuable insights into what motivates people. Industry experts have combined these concepts with real-world experience to create a series of incentive design principles. Wh...

The Map Framework: The Science Behind Effective Behavior Change

the map framework: the science behind effective behavior change

Published By: Research Desk Released: Sep 06, 2023

When you are looking to create lasting change in your business, The MAP framework can be your secret weapon to drive behavior. Developed by BJ Fogg, a professor at Stanford University, this comprehens...

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